Blogs

Making the Most of Influencers: Part I – Why Your Brand May Need KOLs, Not Just Influencers

Back in the day, a simple, bland newspaper or TV ad that purely promoted your product worked. Things have changed. Now, you know that your...

Making the Most of Influencers: Part II – What Do AI Influencers Mean for the Future of Social Proof?

The influencer game is changing—again. Just when we thought we had a grip on micro vs macro and key opinion leaders (KOLs) vs creators, AI...

Is Traditional Search and Display or Performance Max a Better Ad Strategy?

Google Ads has come a long way since the early days of basic keyword targeting. Traditional Search and Display campaigns are still widely used and...