Making the Most of Influencers: Part I – Why Your Brand May Need KOLs, Not Just Influencers
Back in the day, a simple, bland newspaper or TV ad that purely promoted your product worked. Things have changed. Now, you know that your brand needs to build an actual, real relationship with your target audience first before you expect them to purchase anything. Trust and credibility matter. Engagement matters.
Making the Most of Influencers: Part II – What Do AI Influencers Mean for the Future of Social Proof?
The influencer game is changing—again. Just when we thought we had a grip on micro vs macro and key opinion leaders (KOLs) vs creators, AI influencers have come on the scene.
Is Traditional Search and Display or Performance Max a Better Ad Strategy?
Google Ads has come a long way since the early days of basic keyword targeting. Traditional Search and Display campaigns are still widely used and still effective when managed well, but Google’s newer option, Performance Max (PMAX), offers a tempting alternative.